Portia is a highly experienced media and commercial
professional with over 20 years’ experience across business
development, advertising sales, and stakeholder engagement
within the South African and eSwatini marketing and media
industries. Her career spans print, out-of-home advertising,
broadcasting, and digital media, enabling a well-rounded and
strategic approach to leveraging media as a tool for economic
participation and social impact.

Guided by a strong commitment to transformation, inclusive
growth, and community upliftment, Portia founded Rakanaka
Media, a 100% Black female-owned media and activations
agency. Through Rakanaka Media, she actively contributes to
advancing participation, ownership, and representation within
the advertising and media ecosystem, while supporting brands
and organisations in delivering campaigns that resonate
meaningfully with diverse audiences and communities.