GOOGLE ADS
Drive Traffic & Find Your People with Google Ads & PPC
Stop shouting into the void and start reaching the right people with Zentaro sharp PPC strategies. We don’t just “set up ads”; we build local campaigns that boost your online presence and drive real, meaningful engagement. Our approach is geared toward amping up your conversion rates, finding new audiences across the country, and turning once-off visitors into a loyal customer base. Using precision targeting, we put your business right in front of South Africans the second they’re looking for what you offer.
Succeeding in the digital space takes more than just a “lekker” website; it requires a game plan that’s as diverse as our market. To catch your ideal client at every stage of their journey, you need a strategy that is thorough and nuanced. With Zentaro, you aren’t just picking keywords; you’re starting a journey of discovery, testing, and growth that helps your business scale in the local landscape.
Our Process
We analyze or build your account from scratch, ensuring technical foundations like conversion tracking and Google Analytics are correctly set up to measure Rand-for-Rand ROI
Deep keyword and competitor analysis identifying the precise language South Africans use (e.g., “bakkie,” “geyser,” “near me”). We uncover competitor gaps to target high-intent traffic they are missing.
Structured for maximum ROI using geo-targeting to focus on specific economic hubs like Sandton, Umhlanga, or Century City. We use localized ad copy and trust signals to build immediate rapport with local buyers.
Continuous improvement based on real South African performance data. We aggressively filter out wasted spend using negative keywords (e.g., “jobs,” “vacancies”) and scale successful campaigns that deliver the lowest cost-per-lead.
Our Google Ads Strategy
What We Need From You
- Google Ads: Full access to your existing Google Ads account.
- Analytics & Tracking: Admin access to your Google Analytics (GA4) property to track conversions and website traffic.
- Linked Services: Access to any platforms currently linked to your Ads account, specifically the Google Merchant Center for product feeds and shopping ads.
- Industry Insights: Your recommended keywords and any specific market insights based on your experience in the South African industry.
Frequently Asked Questions
Your budget depends on how aggressively you want to grow.
At ZentaroWeb, most clients start between R3,000 – R15,000/month, but high-growth campaigns can scale much higher.
The key isn’t how much you spend; it’s how efficiently your ads convert into real paying customers.
Google Ads is one of the fastest ways to get leads online.
- You can start seeing traffic within 24–48 hours
- Initial leads often come within the first week
- Optimised, consistent results typically build over 30–90 days
Running ads without a proper website is like pouring water into a leaking bucket.
If you don’t have one (or yours isn’t converting), we can:
- Design a high-converting landing page
- Optimise your existing website
- Align your ads with your funnel
Most agencies focus on clicks and impressions.
We focus on revenue and results.
With ZentaroWeb, you get:
- Conversion-focused strategy (not guesswork)
- Continuous optimisation & testing
- Clear reporting (no fluff, just results)
- A partner invested in your growth
Yes but without experience, it’s easy to waste money fast.
Common mistakes include:
- Targeting the wrong keywords
- Poor ad copy
- No conversion tracking
- Sending traffic to low-converting pages
We track what actually matters to your business:
- Leads generated
- Cost per lead
- Conversion rate
- Return on ad spend (ROAS)
No long-term lock-ins.
We believe in earning your business every month through real results, not contracts.
Stop wasting money on ads that don’t convert. Let’s build a system that brings you consistent, high-quality leads.
Contact Us
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